Presence was always the proof. For all of human history, you trusted the face in front of you because it was physically there — presence and identity were one. The digital economy split them apart, and AI has collapsed the cost of faking identity to almost nothing. The one thing left that can't be mass-produced is a real human, actually present. Read the full argument →
The shift
Every digital event where it matters who is on the other side of the screen depends on trust. AI has industrialized the falsification of the layers we relied on — documents, faces, voices, live video. The one thing it cannot forge is a real human being, physically present. Amplivy holds the foundational patent estate of a new category — Deterministic Verification — built to prove exactly that.
None of this requires new hardware, new habits, or one more thing for people to remember. It asks only that trust be re-anchored where it always lived — in a real, present human. That is the whole of what Amplivy does.
One architecture. Two licensed markets.
Shoppable TV is where it began. Verified Presence Infrastructure is where it is deploying first.
Where it began
Shoppable TV
Control at the glass, invented in 2017: venue-wide takeovers, promotions alongside the broadcast ad, and banners around live programming. Paymium™, the Amplivy company bringing it to market, is preparing to launch in 2027.
Explore Shoppable TV →Deploying first
Verified Presence Infrastructure
The institutional deployment: proving that the person entitled to authorize an action has done so — whether the request comes from a person or an AI agent — for banks, carriers, governments and platforms.
Explore VPI →One fraud. Two markets.
Both markets pay for the same failure: a system cannot tell whether a real, present human is on the other end. One adversary — the absent or fake human — billed twice.
The transaction → Verified Presence Infrastructure
Lost to scams worldwide in twelve months; 23% of adults surveyed lost money. Institutions pay to keep the fake human out of the transaction.
Global Anti-Scam Alliance, Global State of Scams (2025) ↗
Survey of 46,000 adults in 42 markets. In the US alone, the FBI recorded $20.9 billion in reported internet-crime losses in 2025.
The media → Advertising and brands
Ad spend lost to fraud: $84 billion in 2023, forecast to reach $172 billion by 2028. It is rising fastest where the audience — and the money — is moving: connected television.
the year-on-year rise in CTV fraud schemes, Q1 2026 vs Q1 2025.
fraud rate in unprotected CTV campaigns — with bots taking 25% to 34% of impressions in some direct deals. About $1.8 million lost per billion impressions served.
DoubleVerify, Global Insights 2026 ↗ · A single CTV device-spoofing operation generated up to ~2 billion invalid bid requests a day before takedown — HUMAN Security (2026) ↗
Connected television is where the two markets collide — the crime scene of ad fraud, and the front line of verified presence. But the cure is not bound to one screen: verified presence holds wherever value moves, a transaction clearing or an impression served. One wave of AI industrialized both the scam call and the bot audience, in the same twelve months. Amplivy verifies the human once, at the moment it matters, and licenses that single proof into both markets: to the institutions defending the transaction, and to the brands defending the media. One countermeasure, two licensed markets — Verified Presence Infrastructure.
Every number here measures one thing: the absence of a verified human. Deterministic Verification is the architecture that retires the category.
The trillion-dollar surface.
Wherever it matters that a real human is present, Deterministic Verification has a role. What it proves, by category:
Authority
Patented in 2017 — before generative AI existed. Foundational holder of Deterministic Verification. Independently cited by patent examiners against leading connected-TV, electronics and content companies.
US 10,129,594 B2 · CA 3,057,449 · EP 3,603,077 · further applications pending — patents →